UI Direction
We chose the look and feel of the UI to match the editorial feels of the Life House branding.
The typeface sweet sans pro was chosen to readability. By contrast, Seta Reta is kept for the title and emphasize the luxurious and editorial feel.
Note that the screens at the beginning and ending of the flow includes photos, this helps to drive the user. The screen in between are more straight forward an operational without frills.