Improving the overall guest experience by facilitating their arrival are the property. And, improving the mobile app value with adding this key feature.
We thought of a new flow pushing time-framed notifications into the users journey after their booking and making the app more proeminent.
The flow is more embedded in the user journey and following the stages of the stay.
The screens were designed to simplify the experience, with no scroll and avoiding complex interactions.
We noticed an increase in the number of downloads from the app store after booking and connections before check-in. At the moment, 32% of guests are using the app to check-in. We received positive feedback and identified a user persona willing to engage more with the app.
